Helping Women Entrepreneurs Thrive in a Digital World

Running a business in the agri-food sector isn’t just about hard work—it’s about building relationships, sharing your story, and making a lasting impact in your community.

(This article has been submitted by one of our partners, the Canadian Marketing Association, to inform our Business Sisters of opportunities to hone important marketing skills)

For marketers at all levels, the challenge isn’t just about being seen—it’s about creating meaningful connections and building trust with your audience. How do you share your brand’s story in a way that truly resonates? How do you use digital tools to reach the right people while staying true to your values? Whether you’re learning the fundamentals or fine-tuning a well-established strategy, the right marketing approach can help you inspire, engage, and grow.

That’s where the Digital Marketing Skills Canada (DMSC) program comes in. This initiative provides fully funded marketing training designed specifically to help agri-food businesses expand their reach, strengthen their brand, and drive growth. These programs typically cost over $8,000, but thanks to funding from Upskill Canada (powered by Palette Skills) and the Government of Canada, they’re available at no cost to you.

100% Funded Digital Marketing Training Programs:

• Jelly Academy Digital Marketing Training (7–10 weeks) - Perfect for entry-level professionals and recent graduates, this program covers essential digital marketing skills, including social media, SEO, Google Ads, website analytics, PR, influencer marketing, and growth strategies.
• Growclass (6 weeks) - Designed for mid-senior marketers and startup founders, this intensive course deepens your expertise in growth marketing. Minimum 3 years of cumulative experience required.
• Canadian Marketing Association (CMA) Chartered Marketer Designation (7 weeks) - A professional designation for marketers with 3–12 years of experience, helping you establish yourself as an industry leader while strengthening your strategic and business skills.

You’ve built your business from the ground up—now let’s help more people find it.

Take this short quiz to find the DMSC program that best fits your needs. Or contact our Business Sisters Executive Director, Doreen Ashton Wagner at hello@business-sisters.ca.